Retention for Ecommerce brands
Lower your CAC.
Raise your LTV.
We build the email and SMS retention that turns one-time buyers into repeat revenue so you lean less on paid ads to grow.
in retention revenue generated for clients
ecommerce brands
of revenue from email, typically
Results
Real accounts. Numbers you can check.
Click any card to open the full case study.
Fashion & Accessories
From a messy in-house setup to nearly half of revenue from email.
revenue from email
email, YoY
returning rate
Health & Supplement
From €0 to nearly a third of revenue through email.
revenue from email
email revenue
from flows
What we do
One channel, run properly.
Flows
The automated emails that run whether you show up or not — welcome, abandoned checkout, post-purchase, win-back. Built once, earning every day.
Campaigns
A real sending calendar tied to your launches, restocks, and season. Every send with a reason behind it — not a blast to everyone when someone remembers.
Segmentation & SMS
The right message to the right people. We split your list by how customers actually behave, and add SMS where it earns its place.
The work
The emails we actually build.
Hover to pause · swipe to see more. Every one designed to sell, not just to look nice.
How we’re different
Most email agencies do the opposite of this.
Most agencies
- Blast the whole list and hope
- Chase open rates
- Junior account managers
- Set up flows and disappear
BinaryGen
- Segment by real behavior
- Measure revenue
- Senior operators on your account
- In it every week
In their words
The founders, on camera.
Questions.
Who do you work with?
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Ecommerce brands doing real volume that are leaving money in the customers they already have. We've run retention for 55+ brands across fashion, beauty, supplements, and accessories.
What makes you different?
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Most agencies treat email like a newsletter. We treat it like a revenue channel and run it like operators — segmented, tested, and tied to your numbers. Senior people on your account, not juniors learning on your brand.
How fast will we see results?
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The flows start earning the day they go live. The bigger lift usually shows in the first couple of months, as your segmentation and sending calendar compound.
Do we need to be on Klaviyo?
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It's what we build on and what we recommend. If you're already there, great. If not, we'll tell you honestly whether the move is worth it for you.
What if our email already works?
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Then we'll audit it and show you exactly where the gaps are before you commit to anything. If there's no room to grow, we'll say so — we don't take on brands we can't move.
Retention audit
See what you’re leaving on the table.
Two numbers. A rough estimate of the revenue a well-run email program could be recovering for you.
Estimated gap
a year you could be recovering
About $37,500 a month, if email went from 10% to a healthy 35% of revenue.
Get the real audit on a call →Rough estimate against a 35% email-revenue benchmark. Your real number depends on your list, margins, and repeat rate — that’s what the call is for.
See where your revenue is hiding.
Pick a time below. A short, honest call — we’ll show you the gap in your account. No pitch, no pressure.